12.10.2007 1. 2 Hungary In the heart of Europe for over 1100 years Member of the European Union since May 2004 Citizenship: 10 million Economic Importance.

Az előadások a következő témára: "12.10.2007 1. 2 Hungary In the heart of Europe for over 1100 years Member of the European Union since May 2004 Citizenship: 10 million Economic Importance."— Előadás másolata:

1 12.10.2007 1

2 2 Hungary In the heart of Europe for over 1100 years Member of the European Union since May 2004 Citizenship: 10 million Economic Importance of Tourism GDP: 8,5% Employment : 490 000 employees 12,5 % of total employment (direct & indirect)

3 12.10.2007 3 Tourism In Hungary 4 key „products”: Budapest Lake Balaton Health tourism Business tourism Figures20002006Difference Visitors31 million 41 million 32 % Guests5,7 million 7 million 22% Guest nights 17,9 million 19 million 6%

4 12.10.2007 4 SOFITEL – 1 hotel NOVOTEL- 5 hotel (3 Budapest, 2 countryside) MERCURE- 7 hotels IBIS- 6 hotels (5 budapest 1 countryside) Accor Brands in Hungary Accor Hospitality and Accor Services are represented in Hungary since 1993.

5 12.10.2007 5 Sofitel Budapest (1)350 room Hungarian Accor Hotels Novotel Total (5) 953 room Mercure Total (7) 1427 room Ibis Total (6) 906 room Accor-Pannonia Hungary: 3636 room Ibis Bratislava Centrum: 120 room

6 12.10.2007 6 Market share Budapest (January –June 2007) Company Available rooms Room Sold Diff. 07 / 06 Diff. 2006200720062007%07-06 ACCOR-Pannonia BP501 938587 402299 758340 79113,7%41 033 Competition BP593 279593 499385 296366 955-4,8%-18 341 TOTAL BUDAPEST by KSH 3-4-5* 3 434 724 3 462 9941 875 3591 876 9430,1%1 584 Company Market share natural Market share actual Market share actual / natural index 200620072006200720062007 ACCOR-Pannonia BP14,61%16,96%15,98%18,16%109,38%107,04% Competition BP17,27%17,14%20,55%19,55%118,94%114,08% TOTAL BUDAPEST by KSH 3-4-5* 100,00% Source: National Sales

7 12.10.2007 7 1 Budapest located hotels 1.Sofitel Budapest 2.Budapest Congress & World Trade Centre 3.Novotel Budapest Congress 4.Novotel Budapest Centrum 5.Novotel Budapest Danube 6.Mercure Budapest Buda 7.Mercure Budapest Korona 8.Mercure Budapest City Center 9.Mercure Budapest Metropol 10.Mercure Budapest Museum 11.Mercure Budapest Nemzeti 12.Mercure Budapest Duna 13.Ibis Budapest Aero 14.Ibis Budapest Centrum 15.Ibis Budapest Váci út 16.Ibis Budapest Emke 17.Ibis Budapest Heroes Square 6 12 13 15 4 3 5 27 11 9 8 14 10 16 17

8 12.10.2007 8 Best practices by brands: Sofitel:Service Passion Presented by: René Angoujard – GM of Sofitel Budapest Novotel:Extraordinary Service Presented by: Gábor Horváth – GM of Novotel Budapest Danube Ibis: Iso 9001/14100; Extraordinary Garden Presented by: Balázs Kormány – Ibis Brand Manager